Improve wellness & lifestyle of your members & community. Leverage the power of behavioral economics.

Tailored solutions to achieve wellness and lifestyle goals.

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We build lifestyle improvement platforms that empower people to achieve wellness with measurable outcomes. Founded by behavioral economists at Yale University, our programs combine goal-setting, accountability, and incentive design to achieve meaningful self-improvement.


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A unique menu of Commitment Contracts

We work with you to design an array of goals that help members reach their full potential. Exercise. Nutrition. Stress management. Communication with family and friends. Community involvement. Financial health. And more.

Customized Services

Our approach optimizes your communication and social initiative budgets to maximize the outcomes that each dollar provides. It's smarter, more flexible, and will generate excitement among your members.


Integrates with existing wellness initiatives

Increase participation in your existing programs. One seamless user experience. No more administrative headaches. No more managing of disparate programs.

Accountability through communication

How do you monitor progress? There are several available methods. Allow self-report. Require a Referee (friend, staff, supporter) to verify progress. Leverage existing communication services and apps or use a wearable device to measure success. Built-in tools & services which facilitate communication between family & friends.


Your look, your feel.

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Jordan Goldberg
Jordan Goldberg
CEO & Co-Founder

Jordan Goldberg is the CEO of stickK. He graduated from Yale University in 2006 where he earned his BA in American Studies. Jordan is a recipient of Yale School of Management's Silver Anniversary Scholarship, a scholarship to the MBA program awarded to six undergraduate students each year.

After completing the first year of his MBA program, Jordan decided to take a leave of absence from school to work full-time on stickK.

Dean Karlan
Dean Karlan

Dean Karlan is a Professor of Economics at Yale University. Dean is also the President of Innovations for Poverty Action (IPA), a research fellow of the M.I.T. Jameel Poverty Action Lab, and the co-director of the Financial Access Initiative.

Dean has conducted extensive research on Commitment Contracts and holds a Ph.D. in Economics from M.I.T., an MBA and MPP from the University of Chicago, and a BA from the University of Virginia.

Ian Ayres
Ian Ayres

Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School and a Professor at Yale's School of Management. He has published nine books including, 'Super Crunchers: Why Thinking-By-Numbers is the New Way to be Smart' in 2007.

In 2006, Ian was elected to the American Academy of Arts & Sciences. He has a Ph.D. in Economics from M.I.T. and a J.D. from Yale University.

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